Marks and Spencer

Christmas campaign – ‘Gifts that Give’ is a true celebration of togetherness and community. This campaign shows how a gift given from the retailer this Christmas will keep on giving, with the retailer donating £1 million to Neighbourly charity.

I worked on this year’s Christmas campaign designing all above the line advertising, media, bus wraps, magazine cover wraps, store POS and digital journey across dotcom, email and social. I was involved in art direction for the fashion shoot, making sure to push our style credentials, as well as ‘Gifts that Give’ charity message.

Art Direction and Design Laura Karklina Head of Creative Nicola Creamer Creative Lead Arjan Van Ball Senior Marketing Manager Georgia Lambert Copywriters Kay Thomas, Rebecca Martin Photographer Louis Christopher

CHRISTMAS CAMPAIGN

Working closely with copywriters to place the right copy sentiment under each image in order to convey the partnership with Neighbourly.

Above The Line Advertising

Design work consisted of looking at 3 different bus wrap variations 1 WW partywear bus, 1 WW knitwear bus and 1 MW partywear bus. I worked closely with suppliers ensuring there is no room for error when looking at artworks and placement of imagery with sparkly cascade. LED lights were also added to create extra festive feeling.

Bus Wrap Design

International TVC Ad

Creative work consisted of storyboarding each shot, taking into consideration transitions, model poses, interactions and outfit changes, creating a dynamic moving image.

Paid Social

Design work included storyboarding with tears for each category, such as party, knitwear and suiting, as well as art direction on the shoot.

Media

Working on Stylist magazine cover wrap design ensuring nice flow of imagery and messaging.

Christmas Shop Landing Page

Curating imagery for various categories on Christmas landing page.

Social and Email Design

Creating bespoke social and email designs with consistent look and feel throughout the whole customer journey.

Neighbourly Charity Page

Designing Neighbourly charity landing page and solus email to communicate how the retailer is helping communities across the UK this Christmas.

Instore POS design

Designing Christmas POS for the stores across all formats with consistent look and feel throughout.

Art Direction

Art directing for various business units, such as WW, MW, partywear, knitwear and lingerie.