BRAND IDENTITY

Noom Tea

Noom Tea, nestled in the vibrant Saint Germain neighbourhood of Paris, is a dynamic fusion cafe specialising in bubble tea, artisanal coffee, and matcha. To capture the area's artistic spirit, I crafted a playful yet stylish visual identity featuring a unique logo, bold colours and custom illustrations.

After conducting market research and analysing other bubble tea shops in the area, I noticed that many had overly playful, almost childish branding. I aimed to create something different—an identity that was both stylish and bold, reflecting the lively vibe of Saint Germain while retaining a sense of fun and playfulness.

I designed promotional signs to showcase the cafe's offers and drink options. To enhance the drink photography available, I added hand-drawn illustrations of hands interacting with the drinks. This touch brought the visuals to life, creating a more engaging and eye-catching display.