BODEN

Valentine's day

The idea for this Valentine's Day campaign came from different ways that minis can express their love on a handwritten note.

We captured that sentiment and carried it through catalogue covers, email, social, digital and in-store.

This messaging and styling was tailored to both WW and CW departments.

Social Templates

I was tasked with creating recognisable house style for M&S Instagram account to help push our style credentials.

Design work consisted of creating templates for various content stories that are striking and easy to use. I have also created M&S social guidelines to ensure consistent use of design elements for seamless flow on M&S social channels

Animation
Layout Design
After Effects

MARKS AND SPENCER

Handwritten love notes from minis

WW and CW catalogue covers

Sticker insert in the catalogue

Postal gift voucher

Web tiles

CW email

WW email

Mini Mission that can be downloaded from the website to keep Minis busy during lockdown

© 2022 Laura Karklina

Organic social

To share the love this Valentines Day, handwritten hearts brightened up King's Road shop window display

Quick Links

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