Mini Boden
The idea for this Valentines Day campaign came from different ways that minis can express their love on a handwritten note. We captured that sentiment and carried it through catalogue covers, email, social, digital and in store. This messaging and styling was tailored to both WW and CW departments.
VALENTINES DAY CAMPAIGN
CW and WW catalogue covers




Catalogue sticker insert
Postal gift voucher


Product landing page tiles




CW email
WW email






To share the love this Valentines Day, handwritten hearts brightened up King's Road shop window display




Organic social












Mini Mission that can be downloaded from the website