Mini Boden

The idea for this Valentines Day campaign came from different ways that minis can express their love on a handwritten note. We captured that sentiment and carried it through catalogue covers, email, social, digital and in store. This messaging and styling was tailored to both WW and CW departments.

VALENTINES DAY CAMPAIGN

CW and WW catalogue covers

Catalogue sticker insert

Postal gift voucher

Product landing page tiles

CW email

WW email

To share the love this Valentines Day, handwritten hearts brightened up King's Road shop window display

Organic social

Mini Mission that can be downloaded from the website